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11 Ways to Write Exciting YouTube Titles for Your Videos

11 Ways to Write Exciting YouTube Titles for Your Videos

Boost your YouTube views with these 11 tips on writing exciting and attention-grabbing titles for your videos. Learn how to craft compelling titles with Maekersuite.
What we'll cover

YouTube is a thriving platform, with 122 million users visiting daily to watch the latest and greatest in video content. With so much competition, making sure your YouTube videos stand out from the crowd is more important than ever. One key way to do this is with a captivating, attention-grabbing title. 

However, coming up with the perfect video titles can be a challenge. With endless possibilities, knowing what will work best for your video can be challenging. 

As the leading YouTube title generator, we spent countless hours analyzing top YouTube content to bring you 11 proven ways to write exciting  titles for YouTube videos. 

So, you’ll want to read this one through, whether you're new to YouTube or a seasoned pro.

What We'll Cover:

What is a Good Youtube Video Title?

bar chart of most viewed videos

A YouTube video title is the first thing viewers see when browsing the platform, and it's crucial for grabbing their attention and making them click on your video. A good title is clear, concise, and accurately reflects the content of the video. It should be attention-grabbing, memorable and provide a sense of what the viewer can expect from the video. 

Regarding length, it's recommended to keep your video title between 5-10 words, as longer titles may be cut off on mobile devices. Additionally, incorporating SEO keywords related to your video can help with search engine optimization and increase the visibility of your video. 

Here's an example of a good YouTube title: 

10-Minute Morning Yoga Routine for a Better Day

This title is effective for several reasons: 

  • Clear and concise: The title clearly states what the video is about and what viewers can expect to learn. 
  • Attention-grabbing: "10 Minute Morning Yoga Routine" piques the interest of people looking for an easy and quick yoga routine they can do in the morning. 
  • Benefits-focused: The title mentions the benefits of the routine, "for a Better Day," which appeals to people looking to improve their daily lives. 
  • Keyword-rich: The title includes keywords such as "morning," "yoga," and "routine," which can help the video rank higher in search results. 

This title effectively summarizes the content of the video, appeals to the target audience, and incorporates relevant keywords, making it a great YouTube title.

How to Write the Best Youtube Title?

When it comes to creating content on YouTube, the title of your video is one of the most important elements. A good video title can attract more views, increase engagement, improve the click through rate, and your chances of going viral.

Here are the best tips for writing the perfect video title: 

  1. Watch your competitor's videos

Watching your competitor's videos is a critical first step in writing the best video title for your content. This will give you an idea of what types of content are already out there and what types of titles are effective for capturing viewers' attention. 

Simply copying your competitor's title is not recommended. This can come across as unoriginal and negatively impact your content's visibility. 

Instead, use your competitor's titles as inspiration and take a unique approach while still incorporating elements that have proven effective. This way, you can ensure that your title stands out and effectively draws in your target audience. 

By studying your competitors' titles, you can also identify common themes or trends in your niche, which can help you create a more impactful and relevant title for your content.

  1. Connect with your audience through emotions

Emotions drive engagement and can make your content stand out from the rest. A video title that evokes excitement, awe, humor, or inspiration can attract and hold viewers' attention, making them more likely to click on your video and watch it all the way through. 

To tap into emotions, you can use power words such as "amazing," "stunning," "hilarious," or "inspiring" in your title. These words immediately grab the viewer's attention. 

For example, you can create curiosity with how to titles such as "Unleash the Secrets: How to Transform Your Life in 5 Simple Steps."

You can also consider incorporating questions or statements that trigger emotions, such as "Are you ready to be inspired?" or "Get ready to laugh out loud."

You should title YouTube videos with the aim to evoke the most relevant emotions. 

For example, if your content is a comedic skit, using a video title that evokes humor would be more appropriate than a title that evokes excitement. Connecting with your audience through emotions can make your title more impactful and increase the likelihood of your content being successful on YouTube.

  1. Include right keywords

Keyword is the term and phrase people use when searching for content on YouTube search, or other search engines. Including relevant keywords in your video titles aids video SEO efforts. Video SEO increases the chances of your video appearing in the YouTube search results when people search for topics related to your content. 

When choosing keywords to title YouTube videos, it's essential to consider what words or phrases your target audience might use when searching for content like yours. You can use tools such as Google Keyword Planner, Google Trends, or YouTube analytics to find popular keyword and determine the best ones to include in your title for video SEO. 

It's also important to keep your video title concise and to the point, as overly long titles can negatively impact your search engine optimization.

  1. Be creative with your title by including power words

Power words have a strong emotional impact and can immediately grab the viewer's attention. By using power words in your title, you can make your content stand out from the rest and draw in more viewers. 

Examples of power words include "amazing," "stunning," "mind-blowing," "epic," and "must-see." When you write titles using power words, you can create a strong emotional connection with the users and increase the impact of your content. 

It's important to write titles using power words in a way that accurately reflects the content of your video. Overpromising in your video title can lead to disappointment for your audience, which can negatively impact the success of your content. 

Additionally, you should aim to use power words in a way that is creative and unique, as simply repeating the same power words that everyone else is using can make your title seem unoriginal.

  1. Put words in a bracket

Putting words in brackets in your YouTube video title is a useful technique for adding context and clarifying the content of your video. 

Brackets can be used to provide additional information about your video, such as the type of content or the intended audience. This can help potential viewers understand what to expect from your video, which can increase the chances of them clicking on it and watching it all the way through. 

For example, you can use brackets to indicate the type of content, such as "[Tutorial]" or "[Review]," or to specify the intended audience, such as "[For Kids]" or "[For Beginners]." This can help your video appear in relevant search results, making it easier for your target audience to find. 

Keeping the information in the brackets brief and to the point is important. Overloading the title with too much information in brackets can make it difficult to read and detract from your title's overall impact.

  1. Avoid clickbait titles

Clickbait titles are misleading or sensational headlines designed to get clicks but often fail to deliver the promised content. These titles can frustrate and alienate viewers, leading to a high bounce rate, low engagement, and negative comments. 

To avoid clickbait titles, it's important to be truthful and transparent about the content of your video. Your title should accurately reflect the content of your video and should not overpromise or exaggerate what is included in your video. 

By being honest and upfront about your content, you can build trust with the users and increase the chances of your content being successful on YouTube. Don’t write titles just for YouTube’s algorithm.

  1. Go along with the trend

Going along with the trend is a strategy that can be effective when writing YouTube video titles, as it allows you to tap into the current interests of your target audience. By staying up-to-date with the latest trends, you can create content that resonates with your audience and is more likely to be successful on YouTube. 

There are several ways to stay informed about the latest trends, such as following popular blogs and websites, using social media to keep an eye on what's being talked about, and using tools such as Google Trends to see current popular topics. 

When using trend-based topics in your title, ensure that they align with your brand and the content you create.

  1. Make use of numbers when necessary

Using numbers in your video titles can be an effective way to grab the viewer's attention and communicate important information about your content. You can use numbers to highlight specific aspects of your videos, such as the number of tips or tricks included, the length of the videos, or the ranking of a particular product. 

For example, you can use numbers in your title to create a sense of urgency, such as "10 Quick and Easy Hairstyles for Busy Moms" or "5 Secrets to Boost Your Productivity Today." 

Numbers can also create exclusivity. Video titled "The Top 3 Ways to Get More Views on YouTube" or "The 7 Best Kept Secrets of Successful Entrepreneurs" are perfect examples of that. 

  1. Watch out for the Youtube title character limit

A shorter title can positively impact your video's visibility and success. Currently, YouTube video titles have a maximum character limit of 100 characters. 

The best titles are around 60-70 characters. 

When writing your title, it's important to keep it concise and to the point while still incorporating target keyword and making it descriptive. This can be a challenge, but by focusing on the most important information and avoiding redundant or unnecessary words, you can ensure that your title stays within the character limit. 

The character limit for YouTube titles also applies to search results, so you should aim to include your most important target keyword within the first 50 characters of your title. This will help your videos appear higher in search results and increase the chances of it being clicked on by potential viewers.

  1. Ensure that your title connects to your video content and thumbnail

Make sure your title matches your thumbnail, which is the cover image that appears in the video's preview on YouTube. 

The thumbnail image should be visually appealing, relevant to the video's content, and representative of the title. This will help to entice viewers to click on your video and watch it, and it will also help to establish a consistent and recognizable brand for your channel. 

By having a title that connects to both the video content and the thumbnail, you can build a stronger relationship with your audience and increase the chances of your content being successful on YouTube. 

  1. Use headline analyzer tools

Using headline analyzer tools can be an effective way to optimize your YouTube title for maximum keyword impact. These tools use algorithms to analyze your title's structure, tone, and content and provide suggestions for improvement. 

Some popular headline analyzer tools include: 

  1. CoSchedule Headline Analyzer: This tool scores your headline on a scale of 0 to 100 based on factors such as word balance, length, and the use of power words. 
  2. Advanced Marketing Institute Headline Analyzer: This free tool analyzes your headline based on its emotional marketing value, providing a score based on the emotional appeal level. 

Using these headline analyzer tools can help you identify your title's strengths and weaknesses and make changes to improve it. This can include optimizing the length, using more powerful or attention-grabbing words, or ensuring that your title accurately reflects the content of your video.

Good Youtube Video Title Writing Requires Practice

Writing exciting YouTube video titles is an important step in creating a successful video. It helps grab viewers' attention, which can lead to more clicks, views, and engagement. With the 11 quick tips and strategies outlined in this article, you now have the tools to craft compelling titles that will help your YouTube videos stand out on the platform. 

Remember, writing great YouTube video titles requires practice, so don't be afraid to experiment and try different approaches. We hope that this guide has been helpful and that you can implement these tips immediately. 

If you're interested in learning more about growing your YouTube channel and building your brand, be sure to check out our blog for more articles and resources. And if you need help with your video editing or content creation, our team at Maekersuite is here to support you every step of the way. 

So what are you waiting for? Get started on creating exciting YouTube titles today!

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