5 Benefits for Outsourcing Editing For Youtubers
YouTube is a powerful platform that has opened up countless opportunities for content creators to reach a global target audience.
Whether you're a vlogger, a musician, or a comedian, you can create and share your content with the world. However, making a compelling and engaging video can be challenging. One of the most time-consuming aspects of video production is editing.
This is where outsourcing your video editing can make a huge difference.
A recent study showed that 78% of businesses outsource video editing and other related needs to streamline their operations. Additionally, 59% of these companies have stated that their primary motivation for outsourcing is to lower costs and redirect their focus toward their core business activities.
As professional video editors, we understand YouTubers' challenges in creating quality content. That's why we've spent much time researching the benefits of outsourcing editing.
In this blog, we'll share the top five reasons why outsourcing editing is a game-changer for YouTubers looking to grow their channels and reach more viewers.
So, let's get started!
What We'll Cover:
Outsourcing Video Editing
Outsourcing video editing means hiring an external company or freelance editor to handle the post-production process of a video. This process can include cutting and arranging footage, adding special effects, color grading, and audio mixing.
The main goal of outsourcing video editing is to save time, resources, and in-house expertise for the company or individual producing the video.
Outsourcing video editing can be beneficial for businesses that do not have an in-house video editing team and those with limited resources or a large volume of projects that require editing. By outsourcing this work, the company or individual can focus on their core business while still getting a high-quality final product.
Additionally, outsourcing video editing to a professional editor can bring a fresh perspective and new ideas to the project, resulting in a better end product.
Overall, outsourcing video editing is a cost-effective solution for businesses and individuals who need to produce high-quality video content but lack the in-house expertise or resources to do so. By working with a professional video editor, they can ensure that their video projects are completed efficiently and effectively without sacrificing quality.
Levels of Video Editing Services
The level of video editing services you choose will depend on the needs of your entire project, from basic editing to advanced, specialized work.
Consider these three levels before you outsource video editing:
- Basic Video Editing
This type of editing involves organizing and preparing clips for the final editing job. It includes tasks such as uploading raw footage, cutting unnecessary chunks, trimming, arranging, sequencing, adding text, and splicing the clips.
Basic editing is suitable for projects that don't require a lot of creativity or special effects and can be performed by an intern or a slightly experienced editor.
- Intermediate Video Editing
This type of editing is performed by a standard editor and includes creating corporate videos, YouTube videos, animated/motion graphics, product explainers, and promotional materials. It requires adding materials or spicing up existing footage to achieve a particular quality.
- Advanced Video Editing
This type of editing requires a seasoned and specialized editor and involves the enhancement of existing raw footage. It includes tasks such as footage recovery, video and audio enhancement, color grading, color correction, noise distortion cleanup, and adding 3D effects.
Outsourcing video editing depends on the nature of each project, with most projects requiring an intermediate editor.
However, it's best to look for a professional agency, like Maekersuite, for complex projects requiring an over-the-top editorial.
5 Benefits Of Video Editing Outsourcing Services
Outsourcing video editing services can be a game-changer for YouTubers looking to create high-quality content and grow their channel. Here are the five key benefits of outsourcing video editing that can help you achieve your goals:
- Allows you to concentrate on creative briefs
As a YouTuber, you likely have a creative vision for your channel. But, the time-consuming and technical aspects of video editing can stifle your creativity. Also, you have many responsibilities—from creating engaging content to managing social media channels and monitoring analytics. If you want to grow your business, then you need to focus on these tasks.
Video editing outsourcing allows you to concentrate on briefs and projects without worrying about delivering high-quality videos for your clients. You can spend more time developing new ideas and brainstorming creative ways to engage your target audience.
- Saves time and improves your productivity
Time is a valuable commodity for YouTubers, and video editing can consume a significant amount. In fact, if you have many videos to edit, it might take you days or even weeks to finish all the tasks at hand.
Outsourcing is a great way to get more done in less time and free up your schedule so you can focus on other important tasks. You'll also be able to devote your attention to other aspects of your business instead of spending hours learning how to use editing software or creating the perfect edit yourself.
- Helps grow your subscriber
Viewers can get bored or confused if your videos aren't edited properly. If this happens, they may not come back and watch more of your content.
A well-edited video can make all the difference when it comes to engaging your
Professional video editors have the expertise and experience to produce high-quality videos that are visually appealing, engaging, and have a consistent look and feel. This can help attract and retain subscribers and increase engagement on YouTube.
- Saves you money from necessary technical resources
Outsourcing video editing eliminates the need for expensive hardware and software.
Video editing requires a significant investment in hardware, such as high-end computers, graphics cards, and editing software. These resources can be expensive and require regular maintenance and updates, which add to the cost.
Outsourcing video editing allows you to benefit from the expertise of professionals without having to bear the cost of hiring and maintaining an in-house team. This approach also allows you to tap into a pool of talent with a wide range of skills and expertise and access to the latest technology and software.
- Temporary personnel resources
Outsourcing video editing can provide temporary personnel resources, which can be a valuable asset for businesses.
You can access a highly skilled and experienced team of professionals without having to hire them permanently. This means you can save a significant amount on salaries, benefits, and training expenses.
Additionally, outsourcing video editing allows you more flexibility in terms of the number of staff members you need for a specific project. This can be particularly useful for businesses that experience fluctuations in their workload or have one-off projects.
Things to Consider When Outsourcing Video Editing
The right video editor can take your project from good to great and help you create a video that tells a story that resonates with an audience.
If you're looking for a way to outsource the video editing of your next project, plenty of options are available. Here are five things you should consider before choosing an editor:
1. Qualities of A Freelance Editor
Skills and Experience
Freelance video editors should have a solid understanding of video editing software and techniques. They should also have a proven track record of working on similar projects, showcasing their creativity and technical expertise.
Portfolio of Past Related Works
With a proven track record of successful projects, freelancers should showcase their creativity and technical prowess in their portfolio. This demonstrates their ability to turn raw footage into a polished final product, showcasing their skills and expertise.
Availability of Technical Resources
To ensure a smooth workflow, a freelance video editor must have access to the latest tools and technologies, including top-of-the-line video editing software and hardware. This allows them to work with different video formats and keep their work on schedule, even under tight deadlines.
Time and Commitment
A positive and confident attitude is also essential for a freelance video editor. They should be able to handle criticism constructively and take direction from clients, incorporating their creative ideas along the way. They should also be flexible in their work schedule and be able to adjust to unexpected changes or revisions.
Attitude and Confidence
A freelance video editor should have a positive attitude and the confidence to communicate effectively with clients. They should be able to work well under pressure and handle criticism constructively. They should also be able to take direction and follow the client's vision while incorporating their own creative ideas.
Rates and Mode of Payment
Regarding rates and payment terms, freelance video editors should be clear and upfront with their clients. They should have a well-defined rate structure (hourly rate or fixed rate), and a clear understanding of their payment terms, providing an invoice and receipt for their work to ensure a clear financial understanding.
A freelance video editor should be able to provide references from previous clients who can vouch for their work. This helps potential clients to gauge their credibility and the quality of their work. These references should include details about the projects they worked on and the results they achieved.
2. Contract and Services of Work
A contract is an important part of any project because it lays out the expectations of both parties involved. Video editing contracts should include details such as what services are being provided, how many revisions will be provided, and whether or not revisions should be charged extra.
It's also important to define what the final deliverable will be. This includes:
- How many versions of your video do you want to be edited — one or two?
- What format do you want the final product in?
- Do you want a voiceover added?
- Will there be subtitles?
- Should the sound quality be improved?
The more specific you can get with these details, the better off you'll be.
A written contract will ensure that you know exactly what your roles are in the project, how much you will pay, and how long the project will take. It will also help you determine whether you need an NDA (Non-Disclosure Agreement).
Define the final deliverables you expect from your video editors, such as the file format, resolution, and any specific color correction or audio mixing requirements. Ensure you clearly understand what will be delivered and when to avoid misunderstandings or miscommunications.
Establishing a clear revision process for any necessary changes or edits is also a good idea. This will ensure that the final product meets your standards and that any issues can be addressed promptly and efficiently.
In addition, make sure you have a backup plan in case your video editor experiences technical difficulties or unexpected disruptions. A backup plan can ensure that your projects are completed on time and to your satisfaction.
4. Branding Guidelines
If you have established branding guidelines, it's important to share them with your video editor to ensure your brand is consistently represented in your video content. This includes elements such as typography, color palette, and overall style.
Ensure that your video editor understands your brand's personality and tone of voice and how this should be reflected in your video content. Clear guidelines and references can help preserve your brand's unique look and feel in every video project.
It's also important to consider how your video content will be used and where it will be distributed. This can affect the branding guidelines that must be followed, such as ensuring that your videos are optimized for social media or have captions for accessibility.
By providing clear branding guidelines, you can ensure that your video content consistently reflects your brand and helps build a strong and recognizable image for your business.
Outsourcing editing for YouTubers has numerous benefits that can significantly improve their content quality and overall channel growth.
From saving time and effort to increasing creativity and consistency, outsourcing editing allows YouTubers to focus on what they do best - creating content.
Moreover, access to professional equipment and software and expertise in various video editing techniques can take a channel's production value to the next level.
By partnering with a reliable video editing company like Maekersuite, YouTubers can streamline their editing process and take their channel to new heights. Consider outsourcing your video editing today if you're a YouTuber looking to take your content to the next level.