Back arrow icon
Back to Blog
Video for Sales: Ultimate Guide for 2023

Video for Sales: Ultimate Guide for 2023

Elevate your sales prowess with this comprehensive handbook for navigating the world of video for sales in 2023.
What we'll cover

Sales isn't just persuasion or persistence—it's a game of connection, credibility and confidence. Never has this been more evident, with 88% of consumers stating they've been convinced to buy a product or service after watching a brand's video. 

A well-crafted sales video can be the ace up your sleeve. It can build confidence in your offerings and overcome objections during the sales process. 

One of the game-changers revolutionizing how we create sales videos is Maekersuite's innovative script generator. This tool is instrumental in streamlining your work, enhancing creativity, and bringing your unique vision to life.

Through this guide, we aim to emphasize the necessity of incorporating video into your sales process. We will equip you with the confidence to create impactful video content that steers your business toward a successful future.

What We'll Cover: 

What Is a Sales Video?

A sales video is a powerful tool to pitch your product or service to potential customers:

  • It encapsulates your brand's message, 
  • showcases the value of what you offer, 
  • and works to persuade your audience to take action.

This visual representation plays a crucial role in the sales process. It helps captivate your audience, convey complex ideas, and drive conversions.

It's important to understand that there are several types of sales videos. Each type serves a distinct purpose, offers unique benefits, and suits various sales scenarios. Let's have a look at some sales video examples:

Video Sales Letters

a man holding a paper on his chest with his left hand and his right hand holding out a bubble with pie and bar chart

A video sales letter, or VSL, is a form of direct response marketing. It combines the persuasive elements of a traditional sales letter with the engaging aspects of a video. They are persuasive, narrative-driven videos that capture the viewer's attention, communicate the value of your product, and drive them toward action. The magic lies in their story-like structure, which resonates with the audience on a personal level.

Product Demo Videos

a man in purple shirt holding a phone on the left side and a woman in yellow shirt with earphones inside a tool icon

Product demo videos give your prospects a front-row seat to your product in action. These videos replace classic infomercials, showing customers how to use your product and illustrating its benefits. They are a fantastic way for sales reps to break down complex features into digestible bits of visual information. And that's why product demo videos hold the top spot among the types of videos B2B companies like to create.

Sales Motivation Videos

two guys, one is older with eyeglasses looking at a board with star and heart icons

Sales motivation videos are designed to inspire and motivate sales teams to reach their full potential. They often contain powerful speeches, success stories, or motivational quotes encouraging sales professionals to overcome challenges and reach their goals. 

Sales Team Training Videos

four people - 2 men and 2 women in circles and squares holding a phone, envelope, and laptop

Sales team training videos are pivotal in molding your sales force into top performers. These instructional videos are your in-house sales gurus, passing on crucial knowledge, proven techniques, and effective strategies. The best part? Learners can consume the content at their pace to ensure maximum absorption and retention.

Customer Testimonials 

graphic icon of a person with 5 stars and lines beneath

Customer testimonials are statements from satisfied customers that validate a product's performance, quality, and value. They're usually given by people who have used a product or service and had a positive experience. They're incredibly effective as they provide real-life proof of what a business promises.

Personalized Marketing Videos

a web page sample with a profile of woman smiling with curly dark hair

Personalized marketing videos are tailored content that incorporates specific details about the viewer to create a unique and engaging experience. These details can range from the viewer's name, past purchase history, location, or any other personal information that you can use to make the video messages more relevant and relatable to them. 

Explainer Videos

a man in red long sleeved shirt holding out his right hand

Explainer videos are short, informative videos that companies use to introduce themselves, explain a product, or present a concept in an easy-to-understand way. These videos often use animations, engaging visuals, and a compelling narrative to attract viewers. The primary goal of an explainer video is to take a complex idea and simplify it for the audience. 

Brand Videos

two guys on the opposite sides - the other one has earphones and holding out pie charts and the other one has phone up his ear

Brand videos tell the story of your brand. They reflect your brand's personality, mission, and values. These videos humanize your brand and make it relatable, creating a powerful emotional bond with your audience.

Live-Action Videos

2 guys the other one is holding up a microphone and the other one is looking into a video recorder

Live-action videos capture real people and real scenarios, adding a layer of authenticity and relatability. They are especially effective for product demos, interviews, or showcasing your company culture.

Screenshare Videos

4 graphic icons in boxes, 2 guys and 2 girls. the man in upper left has beard, the woman in upper right is holding out her hand, the other woman in lower left with a hair bun and the last guy lower right is wearing brown long sleeve shirt

Screenshare videos are excellent tools for software demos, website walkthroughs, or any scenario where you need to share what's on your computer screen. They offer clear, step-by-step instructions that help viewers navigate complex processes.

Selfie Videos

2 guys doing a selfie

And finally, the selfie videos. As casual and authentic as it gets, selfie videos are fantastic for quick updates, behind-the-scenes peeks, or video messages. They radiate genuineness and make your brand more approachable.

Each type of sales video has its own unique charm and purpose. And together, they form a potent toolkit that can elevate your sales and marketing efforts to a whole new level.

How Can Sales Video Benefit Your Business?

Incorporating sales videos into your marketing strategy can lead to significant growth and success for your business. Videos are not a fleeting trend; they are a transformative force shaping the future of sales and marketing.

Video adoption is the thing now

As digital consumption increases, videos have become the preferred medium for many consumers. With 72% of customers preferring to learn about a product or service through video, it's clear that businesses adopting this strategy are better poised to capture the audience's attention.

Be unique from your competitors

You can break through the clutter and present your brand's unique value proposition in a compelling way with a well-crafted sales video. This differentiation helps you stand out from competitors and grab potential customers' attention.

Video allows stronger relationships with clients

Videos have the unique ability to evoke emotions and convey personality. They help businesses establish a stronger and more personal connection with clients. This connection helps in building trust, loyalty, and repeat business.

Boosts response rates and generates more revenues

Research shows that video content can increase response rates, with companies using video in their sales emails seeing an increase in click-through rates of 96%. This higher engagement can lead to a substantial rise in conversions and revenues.

Creates visual aesthetics

The captivating visuals of videos can help elevate your brand's aesthetic, creating a lasting impression in your customers' minds. A visually pleasing brand can attract more customers and increase overall brand recognition.

When Can a Video Make a Difference in Your Sales Approach?

Including videos in your sales process can provide a much-needed boost at every stage. From initial outreach to post-sale follow-ups, videos can offer an engaging and effective way to communicate. Let's look at how they can make a substantial difference at various stages of your sales approach.


Outreach is your first interaction with a potential customer, and making a strong first impression is crucial. Videos can quickly grab attention, convey your value proposition, and personalize your outreach efforts.

Practical Tips and Best Practices

  • Create a short, engaging introduction video to let prospects know who you are and what you can offer.
  • Personalize your video message to address the potential client's needs, demonstrating that you've done your research.
  • Include a clear call to action, guiding the viewer toward the next step.


Follow-ups are crucial to maintain momentum with potential clients. Videos can keep the conversation engaging, provide valuable information, and prevent your message from getting lost in text-heavy emails.

Practical Tips and Best Practices

  • Use video to concisely summarize previous conversations or to answer any outstanding questions.
  • Personalize your follow-up videos to address each client's unique pain points.
  • Keep your video concise and engaging to ensure the viewer's interest.


When you propose your solution to a prospect, videos can provide a vivid demonstration of your product or service. The prospective video can visualize the product’s benefits and functionality.

Practical Tips and Best Practices

  • Use product demos or explainer videos to highlight key features and benefits.
  • Show real-life use cases or customer testimonials to add credibility.
  • Clearly articulate your proposal and next steps at the end of the video.

Closing more deals

When you close a deal, videos can help reaffirm the value proposition. They can help you overcome any last-minute objections and encourage the prospect to take the final step.

Practical Tips and Best Practices

  • Use personalized videos to address any final concerns or objections.
  • Highlight the positive impacts of your solution through case studies or success stories.
  • Include a strong call to action to prompt the final decision.


The power of videos doesn't stop after the sale! If you want more repeat business, a fine-tuned video is your answer. Not only does it make a customer feel valued, but it also elevates their entire experience. The result? They keep coming back, and they can't help but spread the word about you. Talk about a win-win!

Practical Tips and Best Practices

  • Send thank-you videos to express appreciation for the customer's business.
  • Use tutorials or how-to videos to help customers get the most out of your product.
  • Regularly share updates or new features through videos to keep customers engaged and informed.

What Are the Secrets to Making Sales Videos That Get a Positive Response?

a graphic or icon of a video with red play button on the center

Knowing the secrets to creating a sales video that resonates with your target audience can enhance your conversion rates. Here's a step-by-step guide on creating a sales video that captivates, engages, and motivates your prospects to act.

Know more about your prospects

The first step in creating an effective sales video is understanding your audience. Conduct customer surveys, engage in social listening, or analyze your existing customer data to get insights into your prospect's pain points, interests, and preferences.

Practical Advice: Use these insights to tailor your videos to speak directly to your audience's needs and interests, making your content more relevant and engaging.

Time your sales cycle

Understanding your sales cycle can help you deliver the right message at the right time. Different types of videos may be more effective at different stages of the cycle.

Practical Advice: Align your video content with the buyer's journey. Use awareness stage videos to educate, consideration stage videos to address objections, and decision stage videos to reinforce your unique selling proposition.

Decide on a format for your video

Depending on your message and audience, different video formats might work better. You could choose between explainer videos, testimonials, product demos, and more.

Practical Advice: Test different video formats to see which resonates best with your audience. Consider the video's purpose and your brand identity when deciding the format.

Write a script

A well-written script is the backbone of any successful sales video. It helps ensure your message is clear, compelling, and on-brand.

Practical Advice: Use tools like the YouTube script generator to help streamline the scriptwriting process. Keep your script concise, clear, and focused on the viewer's needs and wants.

Click that record button

Now that you have the script ready, it’s time to record the video. You need to make sure that you record the video with good quality and clear audio.

Practical Advice: You don't need expensive equipment to make good videos. A smartphone camera can work fine, but invest in a good microphone for clear audio. Make sure you film in a well-lit, quiet environment.

Post-edit your video

Editing can make a world of difference in the final output. You can add visuals, text overlays, background music, and more to enhance the video's appeal.

Practical Advice: Use editing software to trim unnecessary parts, add branding elements, and ensure the video flows smoothly. If you're new to video editing, plenty of free and easy-to-use editing tools are available online.

Spread your creation

Once your video is ready, it's time to share it with the world. Use all your channels - email, social media, website, and more—to promote your video.

Practical Advice:

  1. Use SEO techniques to make your video discoverable.
  2. Use enticing thumbnails and headlines to get people to click on your video.
  3. Track the performance of your video to see how it resonates with your audience and adjust your strategy accordingly.

Make One Now!

Now that we've looked into the nuts and bolts of creating compelling sales videos, it's time to take action! Let's recap the main points:

  • A sales video is a powerful tool for communicating your value proposition to prospects and clients that engages viewers at different stages of the sales funnel.
  • The adoption of sales videos can benefit your business in several ways.
  • A Sales video can make a significant difference at various stages of the sales process. Adapting your video content to each stage enhances communication and addresses specific challenges.
  • Getting sales videos right depends on how you leverage the secrets related to creating them. 

With these points in mind, it's time to implement the power of video in your sales process. If you're wondering where to start, Maekersuite has you covered. With tools like a video script maker and video title generator, you can create impactful sales videos that resonate with your audience. 

You don't need to be a seasoned videographer or scriptwriter. With the right tools and a data-driven approach, you can start reaping the benefits of sales videos today!

Back arrow icon
Back to Blog
Maekersuite UI mockup showing video script editor

Get started for free

Don't miss the chance to transform your ideas into compelling video scripts. Start crafting your ultimate video narrative now. It's free, quick, and remarkably easy. Sign up for Maekersuite's AI Video Script Generator and watch your creativity soar.
Sign up
Purple floating blobOrange floating blobRed floating blob