Youtube: 45+ Statistics, Data & Trends for 2023

Youtube is the second-most popular website in the world after Google, which owns the platform. The platform processes 3 billion searches a month, and nearly 500 hours of YouTube videos are uploaded every minute. That's how big it is. 

Whether you are a marketer, blogger, or small business owner, YouTube can be an excellent platform to reach your audience. The best part? It's absolutely free. 

But it's not an easy code to crack. You need to know the latest trends and numbers to leverage YouTube to its maximum capacity. At Makersuite, we reviewed 50+ reports to uncover the most interesting facts about YouTube usage, demographics, marketing trends, and business statistics. 

Let's get started. 

What We'll Cover:

Key statistics 

• YouTube is projected to reach 2.8 billion monthly active users in 2023. Over the following two years, from 2023 to 2025, the platform is anticipated to grow by 13.68%, adding around 390 million new users. (25)

• 81% of US adults are using YouTube. (26)

• YouTube is the third-largest search engine after Google and Google Images. (27)

• More than 500 hours of YouTube videos are uploaded every minute. (28)

• There are more than 800 million videos on YouTube. (29)

• In 2023, the 25-34 age group will have the largest number of visitors, accounting for 20.70% of total users. Within this age group, males make up 11.9% of users, while females account for 8.8%. (30)
  

• Approximately 3.7 million videos are updated daily. (29)

• Youtube reported $29.2bn in revenue in 2022, a 48% increase on 2020 figures. (31)

• Youtube is the most widely utilized video marketing platform, with 90% of marketers using the site. (23)

• Approximately 368.21 million users engage with YouTube through Android and iOS devices daily. Among these, Android devices contribute 6.98 million daily active users (DAU), while most DAU, amounting to 361.23 million, is attributed to iOS devices. (32)

Youtube Usage Statistics 

From skyrocketing video uploads to billions of hours watched daily, these numbers reflect the undeniable influence of YouTube in shaping our entertainment, education, and culture. These statistics will highlight the number of users, the leading countries, and the latest marketing trends. 

1. As of June 2022, Youtube shorts reached 1.5 billion active users and 30 billion daily views for global users. (1)

2. As of January 2023, India has the largest YouTube audience, with a staggering number of approximately 467 million users, followed by the United States (246 million), Brazil (142 million), and Indonesia (139 million). (2)

3. In 2023, the 25-34 age group has the largest number of visitors, accounting for 20.70% of total users. Within this age group, males make up 11.9% of users, while females account for 8.8%. (30)

4. English accounts for the majority of the content produced by YouTube's top 250 channels with 66%. Spanish takes the second spot with 15%, while Portuguese follows closely at 7%. (3)

5. YouTube is projected to reach 2.8 billion monthly active users in 2023. Over the following two years, from 2023 to 2025, the platform is anticipated to experience a growth rate of 13.68%, adding around 390 million new users. (25)

6. As of November 2022, YouTube's Music and Premium services collectively had around 80 million paid subscribers. In the United States alone, it was estimated that there would be approximately 23.6 million YouTube Premium subscribers in 2021. (4)

7. YouTube offers multiple platforms for viewing videos, including desktop, mobile, and tablet. But, most (40.9%) of the watch time happens on mobile. (5)

8. Youtube is the most widely utilized video marketing platform, with 90% of marketers using the site. (23)

9. The top challenges that YouTubers face are -

• Lack of time (23%)
• Changing Youtube Algorithm (18%)
• Scaling the channel (14%)
• Lack of ideas (14%)
• Lack of money (14%) (22)

10. Large YouTube channels have better engagement than smaller channels. (24)

11. YouTube is the third-largest search engine after Google and Google Images. (27)

12. Over 500 hours of Youtube videos are uploaded every minute (28) 

13. There are more than 800 million videos on YouTube. (29)

14. Approximately 3.7 million videos are updated daily. (29)

YouTube User and Demographics Statistics

Youtube user and demographic statistics will give you an insight into who is watching videos on Youtube and their demographics. You will also get an overview of the preferred day and time to post on YouTube. 

15. As of April 2023, 40.4% of users are male and 33.4% are female. (6)

16. YouTube users are more inclined to hold a college degree than the general population. (7)

17. 81% of US adults are using YouTube. (26)

18. The best time and day to post on Youtube is between 6-9 pm on Wednesday. (19)

19. B2B businesses should post every day and B2C at least 4-6 times to leverage the platform effectively. (19)

20. 30% of marketers will have used YouTube for the first time in 2022. (19)

21. GenZ has increasingly embraced platforms like YouTube, Snapchat, and Instagram compared to the previous year, while Millennials continue to show a strong preference for Instagram and YouTube. (20)

22. On a typical day, 54% of video time per day is spent on social apps (25% on YouTube, 29% on other social platforms) (20)

23. Youtube (27%) is still the platform most likely to produce viral videos, above Tiktok (24%), Instagram (18%), and Facebook (14%). (35)

24. Male Millennials (25–34-year-olds) accounted for 20% of YouTube views, and their affinity for the platform has grown even stronger this year, as they now contribute to 22.2% of the total YouTube views. (20)

25. During November 2022, global users made around 72 billion visits to the YouTube website using mobile devices, whereas only eight billion visits were recorded from desktop devices. (33)

YouTube Business Statistics

Youtube has the largest market penetration success, which indicates the platform is still popular and offers vast potential. The following statistics will highlight Youtube ad revenue, top searches, and return on investment- something that's very important for marketers to know. 

26. Youtube advertising revenue as of the 1st quarter 2023 is $6.66 billion. (8)

27. Among B2B decision-makers, YouTube is the leading social platform utilized for research purposes, with 50.9% of users relying on it. (9)

28. Gen Z turns to Youtube to watch their favorite shows and also uses it as an educational tool. (10)

29. Youtube has reported $29.2bn in revenue in 2022, a 48% increase on 2020 figures. (31)

30. Music tops the most popular searches on Youtube in both the US and worldwide. (11)

31. 35% of top Youtube searches in 2022 are TV-related. (11)

32. In 2022, YouTube's advertising revenue contributed to around 11.35% of Google's overall revenue. (12)

33. Youtube generates an ROI of 11%. Thus, the majority of marketers plan to increase their investment in 2023. (19)

34.  Approximately 368.21 million users engage with YouTube through Android and iOS devices daily. Among these, Android devices contribute 6.98 million daily active users (DAU), while most DAU, amounting to 361.23 million, is attributed to iOS devices. (32)

35. As we head into 2023, LinkedIn and YouTube emerge as the top-performing social media channels for businesses in terms of effectiveness. (21)

36. The "How-to & Style" and education are the most popular video topics. 

Youtube Marketing Statistics 

Youtube lets you scale your business or passion worldwide. Constantly creating the right content opens the door to new visitors that would be happy to become your subscribers. These statistics will help you understand Youtube audiences and help you get started. 

37. 68% of Youtube users watched Youtube before making a purchase decision. (13)

38. Over 90% of people surveyed worldwide say they discover new brands through Youtube. (13)

39. According to Statista, 29% of marketers say pre-roll skippable ads are the most effective. (14)

40. The ideal duration for a YouTube video is around 10 minutes, as it is considered to be the ideal length. Typically, videos ranging from seven to 15 minutes perform effectively on the platform. (15)

41. According to Semrush-
    

• 82% use YouTube as a source of entertainment
• 18% use YouTube to follow brands and companies
• 7% use YouTube to strengthen their professional network 
• 37% use YouTube as a news source (18)

42. According to Google, 59% of respondents agreed that Youtube ads are more relevant than TV ads. (17)

43. Youtube offers the second highest (19%) engagement, beating Twitter (16%), Instagram (15%), and Tiktok (9%). 

44. Youtube shorts is the second most popular new/emerging platform for investment in 2022. 

45. 22% of marketers utilize Youtube stories since they last up to 7 days instead of 24 hours on other social media channels. (16)
    

Wrapping up

Youtube has come a long way since its inception in terms of viewership, growth, streaming, etc. It's safe to say that Youtube isn't just a video-sharing platform but an abundance of opportunities waiting to be discovered. 

And, if you are looking to get started on Youtube or are struggling to create content consistently, then Makersuite can be your solution. This AI-powered tool will help you research topics, generate video ideas, and write scripts. 

With Makersuite, you can ideate, create and upload a video in minutes, not hours or days. So, get started with Maekersuite today and take your YouTube game to the next level!

Resources

1. YouTube Shorts daily views worldwide as of February 2022 (Statista)
2. Leading countries based on YouTube audience size as of January 2023 (Statista)
3. 6 Common Features Of Top 250 YouTube Channels (Twinword)
4. Number of paying YouTube Music and YouTube Premium subscribers worldwide from 2020 to 2022 (Statista)
5. YouTube viewing is shifting to CTV screens (Insider Intelligence)
6. Distribution of YouTube users worldwide as of April 2023 by gender (Statista)
7. Reach Among Persons 18+ for Income and Education Market Breaks (Think with Google)
8. Worldwide advertising revenues of YouTube as of 1st quarter 2023 (Statista)
9. Digital 2020: October Update (Hootsuite)
10. Teens' views about social media (Pew Research Center)
11. Top YouTube Searches (Semrush)
12. YouTube's advertising revenues as a percentage of Google's global revenues from 2017 to 2022 (Statista)
13. Customer insights (Think with Google)
14. Most effective advertising formats on YouTube according to marketing professionals worldwide as of May 2019 (Statista)
15. How Long Should a Video Be? Video Length Best Practices [2022] (Visme)
16. 2023 Social Media Marketing Industry Report (SocialMediaExaminer)
17. The YouTube Effect: New Ways to reach engaged audiences (Google)
18. 71 Up-To-Date YouTube Statistics for Your Marketing Strategy In 2021 (Semrush)
19. 2022_State-of-Inbound-Marketing-Trends (Semrush)
20. The State of Social Video (AmazonAWS)
21. State of Video Report (Wistia)
22. State of Youtube Report (StoryBlocks)
23. The State of Video Marketing 2023 (Wyzowl)
24. Influencer_Marketing_Benchmark_Report_2023 (Influencer Marketing Hub)
25. YouTube Revenue and Usage Statistics (2023) (Business of Apps)
26. Social Media Fact Sheet (Pew Research Center)
27. Youtube Second Largest Search Engine? NO, IT'S NOT! (Earth Web)
28. Youtube for press (Youtube)
29. YouTube Stats: Everything You Need to Know In 2023! (Wyzowl)
30. Distribution of YouTube users worldwide as of January 2023 by age group and gender (Statista)
31. YouTube's advertising revenues as a percentage of Google's global revenues from 2017 to 2022 (Statista)
32. Number of daily active users (DAU) of the YouTube app worldwide from 1st quarter 2018 to 4th quarter 2021 (Statista)
33. Worldwide visits to YouTube.com from June to November 2022 by device (Statista)
34. Make it personal: 5 rules of engagement for video ads that work (Think with Google)
35. The HubSpot Blog’s 2023 Video Marketing Report [Data from 500+ Video Marketers] (Hubspot)