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Kickstart YouTube: 72 Best YouTube Video Ideas for 2023

Kickstart YouTube: 72 Best YouTube Video Ideas for 2023

Explore 72 exciting YouTube video ideas for beginners in 2023. Jumpstart your YouTube journey with creative, engaging content tips and ideas!
What we'll cover

Stepping into the bustling world of YouTube can be exciting and daunting in equal measure. The most pressing question for beginners is often, "What should my first video be about?" 

Finding the ideal content that resonates with your potential viewers and makes your channel stand out is the first step towards becoming a successful YouTuber.

Every YouTube video you create and share has the potential to boost your online presence, attract subscribers, and create a unique identity. And coming up with intriguing content that is relevant and trending is crucial to capture the attention of YouTube's massive audience base.

We created Maekersuite's YouTube Video Trend Explorer to make your journey easier. This fantastic tool provides real-time data on trending YouTube content which helps you brainstorm and fine-tune your video ideas. 

As well as the tool, we have created this definitive guide on the '72 Best YouTube Video Ideas for Beginners for 2023' to help you. Our list is carefully curated and packed with ideas catering to various interests, niches, and target audiences.

So, let's get started!

What We'll Cover:

Why Should You Take an Interest in YouTube?

The world we live in today is increasingly visual and digital. YouTube, the biggest video-sharing platform, presents an incredible platform for sharing ideas, stories, and information through compelling videos. 

But why should you take an interest in YouTube?

  • First and foremost, YouTube videos have the power to reach billions. With over 2 billion logged-in monthly users, a well-crafted YouTube video can traverse continents, cut through cultural barriers, and connect with audiences you never thought possible. If a picture speaks a thousand words, imagine the impact of a video!
  • YouTube serves as a powerful tool for lead generation. An interesting video, paired with a strong call-to-action, can draw viewers to your channel, website, or online store. It's not just about views; it's about building a community of engaged followers and turning those followers into customers.
  • Diving into YouTube means becoming part of a dynamic, creative global community. The platform allows you to express your creativity, showcase your expertise, and build your personal or brand identity. 

Creating YouTube content could be the game-changer you've been looking for. Don't miss the chance to be part of this digital revolution!

How to Start on YouTube?

Starting on YouTube is akin to setting out on an adventure. You have a general sense of direction, but the exact path to success can only be discovered as you navigate the journey. 

Here are some practical steps you can follow to launch your YouTube channel successfully:

Get to know your target audience

Before you hit the record button, it's crucial to understand who your target audience is.

  • What age group are they? 
  • What are their interests? 
  • What problems are they facing that your content can solve? 

When you know your audience well, you can craft tailor-made content, increasing engagement and viewer retention.

Analyze your competitor's video content

Competitor analysis can give you a wealth of information. Watch your competitor's videos and note what works and what doesn't. What kinds of videos get the most engagement? Are there any recurring themes or trends? This data can help you spot content opportunities and avoid pitfalls.

Optimize for search results

YouTube is not just a social media platform; it's also the second-largest search engine in the world. Optimize your videos for search results using relevant keywords in your titles, descriptions, and tags. This increases the chances of your video appearing in search results and gaining more views.

Discover topics in your niche

Once you clearly understand your audience and competition, you can start discovering topics within your niche. Use tools like Maekersuite's YouTube Video Trend Explorer to see what's trending in your niche. This tool will help you develop fresh, relevant ideas for your videos.

Be creative with your YouTube content

Don't forget to add a dash of creativity to your content. YouTube is a platform where uniqueness and authenticity shine. Experiment with different video formats, storytelling techniques, and visual effects to make your content stand out.

People come to YouTube not just for information but also for entertainment. Make your videos informative, engaging, and, above all, fun!

72 Best YouTube Video Ideas

Starting your YouTube journey can be both an exciting and overwhelming process. Coming up with fresh and engaging video content is one of the most challenging aspects of being a YouTuber. That’s why we created the 72 best YouTube video ideas suitable for beginners and beyond.

However, if you want quick ideas tailored to your content style, check out Maekersuite's Video Ideas Generator. This handy tool can generate unique video content ideas in seconds, providing endless inspiration for your channel. All you need to do is input a few parameters based on your content preferences, and voila, instant video ideas are at your fingertips! 

Now that we have the tools in place let's dive into our hand-picked selection of the best YouTube video ideas. Whether you're just starting or looking for fresh concepts to revamp your channel, these ideas are designed to spark creativity and engagement with your audience. 

First YouTube Ideas

  1. Trailer

Embed: Channel Trailer | Karlie Kloss

Begin with a channel trailer. This short video, usually one to two minutes long, introduces newcomers to your channel. It's an excellent opportunity to showcase your brand's personality, content, and values in a captivating and engaging manner.

  1. Your History

Create a video about your brand or personal journey. This video should narrate your history or brand's origin, demonstrating your evolution over time. Sharing your personal story will create a stronger emotional connection with your audience.

Introduction Videos

  1. Introduce Your Team

A video introducing your team members gives your channel a more personal touch. Let each member share something about themselves, their roles, and why they're passionate about their work.

  1. Get to Know the Members

Go deeper with individual 'get to know me' videos for each team member. These videos could include their daily tasks, hobbies, or even funny anecdotes.

  1. Tour Video
8 people in a studio, the man in the center is sitting down and speaking in a megaphone

Give your audience a behind-the-scenes look at your workspace or company headquarters. A tour video makes your channel more relatable and helps viewers feel a closer connection to you or your brand.

  1. A Day in the Life

Show what a typical day looks like for you or your team members. 'A Day in the Life' videos are immensely popular because they provide insight into the creator's routine and lifestyle.

  1. Behind the Scenes

2 photos of the same guy. the upper photo is him looking in the camera with a mic and the lower photo looks like he is speaking. there is a caption in the middle

Take your audience behind the scenes while creating your products, services, or videos. It gives them a glimpse of your hard work and dedication, and they'll appreciate the final product more.

  1. Random Facts About You

Personalize your channel further by sharing random facts about yourself or your team. It's a fun, casual way to engage with your audience.

  1. Culture Videos

Showcase your company's culture or values. What are the principles that guide your brand? How do you maintain a healthy work environment? These videos could also cover community service, or charity work you're involved in.

  1. Hobbies and Interests

Create content around your hobbies and interests outside of work. This can range from cooking, painting, hiking, reading, and so on. It gives your audience a fuller picture of who you are beyond your professional persona.

  1. Collection Tour

Embed: manga collection tour 2023 📚 | 180+ volumes

If you have an interesting collection of any kind, share it with your viewers. Viewers enjoy seeing unique collections, whether it's books, antiques, or quirky memorabilia.

  1. Storytelling

Use the power of storytelling to share experiences or lessons learned. Good stories can be captivating and memorable, making them an effective way to engage your audience.

Instructional Videos

  1. DIY Video

a girl holding a pink heart pillow with a funny beard on the left, cute character on the lower part and colorful cloth pins on the upper right

Share your skills by creating a Do-It-Yourself video. Whether it's crafting, home repairs, or beauty tutorials, DIY videos are a fantastic way to provide value to your viewers.

  1. How-to

Like DIY videos, how-to videos provide step-by-step instructions on how to do something, be it solving a common problem or mastering a new skill.

  1. Explainer Videos

3 guys looking the same but different with big square glasses in jacket and red plaid pants

These are brief videos explaining a product, service, or concept. Animated explainer videos can be a unique, engaging way to clarify complex ideas.

  1. Mythbusting

Pick common myths in your field and debunk them. This educates your viewers and helps establish your authority and credibility in the subject matter.

  1. Product Tutorial
photoshop logo on the upper left, and text field showing Beginner Tutorial

Show your audience how to use your product. Go beyond the basic functions and reveal hidden features or lesser-known uses.

  1. Tricks and Hacks

Everyone loves shortcuts and efficiency boosters. Share unique tricks or hacks related to your field that can make life easier for your viewers.

  1. Quick Tips

Create videos with quick tips that your viewers can apply immediately. They could be related to productivity, wellness, or any other topic relevant to your audience.

  1. Trivia

Embed: Test Your Knowledge Trivia Quiz  | Best Quiz!

Engage your viewers with interesting trivia or fun facts related to your field. It not only entertains but also educates your audience in a light-hearted way.

  1. Cooking Recipe Tutorial
pepperoni pizza on the left and cheesy baked mac on the right with a caption in the middle

If you love cooking, share your favorite recipes. Step-by-step cooking tutorials are very popular, as they allow viewers to follow along at their own pace.

  1. Educational Content

Create content that educates your audience on a particular subject. This could range from explaining scientific phenomena to breaking down complex concepts in simple terms.

  1.  Infographic Video

Infographic videos are a visually appealing way to present data or explain a process. They combine graphics, text, and audio to create a comprehensive, easy-to-understand narrative.

  1. Webinar Presentation

Host a webinar on a topic you're knowledgeable about. These in-depth, live presentations are a great way to engage your audience in real-time, answer their questions, and provide valuable information.

Review Videos

  1. Reaction Video

Film your live reaction to trending topics, viral videos, or new product releases. These videos are great for displaying genuine emotion and sparking conversation.

  1. Unboxing
a man in blue cap and black shirt holding out his phone showing the home screen

Showcase the moment you open a new product for the first time. These videos can generate excitement and curiosity about a product and influence potential buyers.

  1. Product Showcase

Demonstrate your product's features, functionalities, and benefits. This could involve a software interface tour, a gadget demo, or a display of the different uses of a multi-functional item.

  1. Product Review

guy showing his laptop displaying home screen

Provide your honest opinion about a product. Highlight its strengths and weaknesses, and recommend whether or not your viewers should consider purchasing it.

  1. Movie Review

Discuss a movie's plot, characters, cinematography, and other elements. Remember to warn your viewers about spoilers!

  1. Book Review

Embed: book haul!

Share your thoughts on a book you've recently read. Discuss the plot, characters, writing style, and emotions it evoked in you.

  1. Game Review
a woman character holding bow and arrow on the left and a huge robot on the right

Review a video game's gameplay, graphics, storyline, and controls. You could also suggest similar games your viewers might enjoy.

  1. Food Review

Try out different foods and describe their taste, texture, and presentation. This could range from snacks and beverages to entire meals at restaurants.

  1. Opinion Videos

Embed: my thoughts on school

Express your opinions on trending topics or issues that matter to you. This could include social issues, pop culture events, or industry news.

  1. Case Studies
apple and starbucks logo on the left and an old woman on the right

Present a detailed analysis of a project, event, or business strategy. A well-researched case study can provide valuable insights for your audience.

  1. Testimonials

Share positive experiences or reviews from your customers or clients. Testimonials help build trust with potential customers and demonstrate the quality of your product or service.

  1. Career Guide

text field with a woman in blindfold carrying a scale on the background

Provide advice on different career paths. This could include sharing industry insights, explaining different roles, or discussing the skills needed for specific jobs.

Funny Videos

  1. Comical Skits

Write and perform short humorous sketches. This allows you to flex your creative muscles and entertain your viewers.

  1. Prank Videos
shower head letting out green water on the left and woman screaming or shocked with green paint on her face on the right

Film harmless pranks that you pull on friends or colleagues. Ensure that everyone involved is comfortable with the prank before filming.

  1. Parody Videos

Create a humorous imitation of a popular song, movie, or person. Parodies can be a fun way to critique or comment on the original work.

  1. Bloopers

a woman with silly face on the left pointing out a text field on the right

Share mistakes, slip-ups, and funny moments while filming your videos. Bloopers can humanize your brand and give your viewers a good laugh.

  1. Funny or Embarrassing Videos

Share amusing personal stories or experiences. It's a great way to make viewers laugh and relate to you.

  1. Cute or Funny Videos
2 puppies - one on the left is brown and other one is black biting a water bottle

If you have a pet or a young child, capture their adorable or hilarious moments. These videos can bring a smile to your viewers' faces and brighten their day.

  1.  Comedic Dubs

Overlay humorous dialogue onto existing video footage. This could involve dubbing over movie scenes, commercials, or even your videos.

  1. Epic Fail Compilation
text field on the left and a boy tumbled with a dog on the right

Compile clips of epic fails, either from your own experiences or from clips you've sourced (with permission). This can provide light-hearted entertainment for your viewers.

Health and Beauty Content

  1. 30-Day Challenge
text field on the left with 2 photos of same woman on the right exercising

Document your journey through a 30-day fitness or health challenge. This could inspire your viewers to take up the challenge themselves.

  1. Workout Routine

Share your workout routines. Provide tips on the correct form, intensity levels, and benefits of each exercise.

  1. Diet Tips
text field on the left and a woman with thumbs up on the right

Share your favorite healthy recipes or diet tips. This could include meal planning ideas, nutritious snacks, or advice on maintaining a balanced diet.

  1. Home Remedies

Share natural remedies for common health issues. This could include DIY remedies for skin issues, colds, or relaxation techniques for stress.

  1. Makeup Tutorial
text field on the left and  woman with a makeup brush to her cheek on the right

Demonstrate how to create a makeup look step-by-step. You could create tutorials for everyday makeup, special occasions, or specific looks like smokey eyes or a natural glow.

  1. Hairstyles Tutorial

Create tutorials for your favorite hairstyles. This could include step-by-step guides for braids, updos, or styling tips for different hair types.

  1. Skincare Routine
5 boxed photos of the same woman doing her skincare, washing her face and wiping with a towel

Share your skincare routine and review your favorite skincare products. Discuss how each product benefits your skin and any tips for its application.

  1. Outfit for the Day

Share your daily outfits or fashion inspirations. Discuss where you bought each piece, why you like it, and how to style it.

  1. Productivity Tips

Share your best productivity hacks. This could include time management tips, advice on maintaining focus, or tools for efficient work.

  1. Motivational Videos

Create content to motivate your viewers to reach their goals. This could be a motivational speech, success stories, or tips on maintaining a positive mindset.

Audience Participation

  1. Live Stream

Host a live stream where you interact with your audience in real time. Answer their questions, discuss various topics, or just hang out to create a community feel.

  1. Fan Videos or Commentaries

Highlight fan-made content or respond to viewer comments in your videos. This shows appreciation for your audience and encourages further engagement.

  1. Giveaway Contest
text field on the upper part and youtube logo in the center

Run a giveaway contest. This is a great way to reward your viewers and generate excitement around your channel. Ensure the contest rules are clear and fair.

  1. Q&A Session

Host a Q&A session where you answer questions from your viewers. This is an effective way to directly engage with your audience and address their curiosity.

More Ideas

  1. Game Content

Post content about your favorite video games. This could include game reviews, walk-throughs, or tips and strategies for gameplay.

  1. Music Videos

Create a music video for a song you've written, or make a cover video of a popular song. If you're an instrumentalist, consider posting tutorials or performances.

  1. Challenge Videos
a guy laughing on the left and minecraft characters on the right

Participate in a popular internet challenge or create your own. These videos are typically entertaining and encourage viewer participation.

  1. Singing and/or Dancing Cover Videos

Perform your own rendition of a popular song or dance routine. This can showcase your talent and engage viewers who enjoy that particular song or dance.

  1. Magic Tricks
hands with card 9 of hearts slicing trick

Amaze your audience by performing magic tricks. Make sure to keep your secrets hidden to maintain the mystery!

  1. Mashups

Create a mashup of songs, movie scenes, or other content. It's a unique way to reinterpret existing content and demonstrate your creative editing skills.

  1. Shopping Haul

Share your recent shopping purchases. This could be a clothing haul, tech gadgets, or even grocery shopping. Viewers enjoy seeing what others buy and might get ideas for their own shopping.

  1. What's in My
text field on the upper part and a man holding a mic in a white shirt in the center

Reveal the items in your bag, car, pantry, or elsewhere. This gives viewers a glimpse into your personal life.

  1. Sneak Peek

Provide a sneak peek of an upcoming project, product, or event. This can create anticipation and excitement among your viewers.

  1. Throwback Videos

Share old footage or photos and reminisce about the past. This could include childhood memories, old projects, or the story behind your successes.

  1. Collaboration
hand shaking graphic on the left and a man speaking in black shirt on the right

Collaborate with other YouTubers or influencers in your field. This can broaden your audience, provide fresh content, and offer networking opportunities.

  1. Trying New Things

Venture out of your comfort zone and try something new on camera. It could be trying a new food, hobby, or experience. Viewers can enjoy your genuine reactions and may be inspired to try new things themselves.

  1. Travel Content
a woman standing on the beach on the left, salad bowl in the middle and white houses on the right

Share your travel experiences. This can be done through vlogs, travel guides, or tips for traveling to specific locations.

  1. Holiday Video

Create content based on a specific holiday. This could include holiday-themed DIY projects, recipes, or a vlog of your holiday celebrations.

Start Now

With our exhaustive list of video ideas, you're well-equipped to start or continue your journey on YouTube. The keys to success on this platform are consistency, creativity, and, most importantly, authenticity. Engage with your audience genuinely, and growth will follow.

And as you begin or continue this exciting journey, you don't have to do it alone. Maekersuite is here to guide you every step of the way. Offering a suite of comprehensive tools and services, Maekersuite is your one-stop shop for all your YouTube content creation and management needs.

Whether you need assistance with video idea generation, channel management, or enhancing your audience engagement, Maekersuite has got you covered.

So why wait? Embark on your YouTube journey today. 

With the right tools and dedication, you are bound to create content that resonates with your audience and helps you achieve your goals. Happy YouTubing!

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