The Complete Guide to Corporate Video Production
Corporate video production has become an essential tool for businesses looking to showcase their products, services, and brand image to their target audience. According to Hubspot’s recent research, 91 % of businesses are using video as a marketing tool, and that number is only expected to grow in the coming years.
One brand that has done an excellent job of leveraging corporate video production to drive growth is Nike. Through its "Just Do It" campaign, Nike has been able to connect with customers on a deep emotional level, resulting in billions of dollars in revenue.
At Maekersuite, our experience and expertise have allowed us to develop a proven process for creating high-quality corporate videos that engage and inspire your target audience.
That’s why we created this comprehensive guide to corporate video production. We'll walk you through the basics of creating a successful corporate video, from concept to final edit.
What We'll Cover
What is a Corporate Video Production?
Corporate video production refers to the process of creating videos that are specifically designed for business purposes. These corporate videos can be used for various objectives, such as marketing, training, internal communication, public relations, or entertainment. Corporate videos are all about crafting a visual message that effectively communicates a brand's story, values, or offerings to its target audience.
A corporate video can take many forms, such as product demos, explainer videos, testimonials, event coverage, brand stories, or training videos, to name a few. It typically involves several stages of production, including:
- Pre-production (planning, scripting, casting, location scouting)
- Production (filming, lighting, sound recording)
- Post-production (editing, color grading, sound mixing, special effects)
Done well, corporate videos can be a powerful tool for building brand awareness, engaging customers, motivating employees, and achieving business goals. Whether you're a small startup or a large corporation, a well-crafted corporate video can help you stand out in a crowded market and make a lasting impression on your target audience.
What are the Benefits of Corporate Video Production?
Corporate video production has become an essential tool for businesses of all sizes. The power of video production is undeniable, and the statistics prove it.
According to a survey by Wyzowl, 86% of businesses use video as a marketing tool, and 92% of marketers believe that videos are essential to their marketing strategies. This is because videos are a highly engaging and dynamic medium that can convey information in a way that text or images simply cannot.
Some additional benefits of corporate video production include:
- Increased brand awareness: Videos can help you to showcase your brand in a unique and memorable way, which can help you to stand out from your competitors and increase your brand recognition.
- Improved customer engagement: Videos can help you to connect with your audience on a deeper level by providing them with a more immersive and interactive experience. This can lead to increased engagement and loyalty.
- Better search engine rankings: Videos can help to improve your website's search engine optimization (SEO) by increasing the time visitors spend on your site and reducing bounce rates.
- Increased sales and conversions: Videos can help to build trust and credibility with your audience, which can lead to increased sales and conversions. In fact, adding a video to your landing page can increase conversions by up to 80%.
What are the Different Types of Corporate Video Production?
Here are the six different types of corporate videos:
#1 Story on the Origin of Business
This type of video aims to tell the story of the company's origin, mission, and vision. It provides an opportunity to create an emotional connection with the viewers by showcasing the passion and hard work that went into building the company. Such videos often feature the founders or key executives sharing their journey, their challenges, and how they overcame them. The video can highlight the company's culture, values, and unique selling points.
#2 Onboarding New Employees
Onboarding or recruiting videos are designed to help new employees get familiar with the company's policies, procedures, and culture. These videos may include an overview of the company, a welcome message from the CEO, and an introduction to the team and its members. This type of video helps new employees feel more connected to the company and its culture.
#3 Product Promos, Launch, and Demos
These videos are created to showcase new products, services, or features. It can be used for pre-launch announcements and provide a detailed overview of the product's features, benefits, and advantages. Product demonstration videos can also show how the product is used in different scenarios, which can help potential customers make informed decisions. Such videos may include a combination of live-action footage, voiceovers, or animated videos.
#4 Video Testimonials and Case Study
Video testimonials and case studies help potential customers understand how the company's products and services have benefited previous clients. It is a powerful tool to build credibility, establish trust, and increase conversion rates. These videos may feature interviews with satisfied customers, highlight their challenges before using the product, and how it helped them achieve their goals.
#5 Marketing Commercials
Marketing commercials are created to increase brand awareness, promote products, or announce special offers. These videos are typically 30 seconds to a few minutes in length and focus on the company's brand values, unique selling points, and key benefits. They can be used across multiple platforms, such as social media platforms, websites, YouTube videos, and video ads.
#6 Event and Location Videos
These videos showcase corporate events, product launches, or other company happenings. Event videos help create excitement, promote the company's brand, and provide a glimpse of the company's culture. These videos may feature interviews with key personnel, highlights of the event, and attendee reactions. Location videos, on the other hand, are created to showcase the company's offices, factories, or other locations.
What is the Process of Making a Corporate Video?
At Maekersuite, we specialize in creating high-quality corporate videos that showcase your business in the best light possible.
Our process for creating these videos involves several key steps:
Stage 1: Pre-Production
This is where the groundwork for the video is laid out. Here are some of the key steps involved in this stage:
Research About Target Market
Researching the target audience is essential to create a video that resonates with them. This step involves understanding the target audience's needs, preferences, demographics, and psychographics. This information helps the video production team to create a video that resonates with the target audience.
Competitor analysis helps understand what the competition is doing and identify areas where the company can differentiate itself. By doing this, the production team can identify gaps in the market and create a unique and compelling video that stands out from the competition.
The next step is to generate ideas. This involves brainstorming and creating creative concepts and themes for the video. The ideas should align with the company's brand message and appeal to the target audience. Ideas can come from various sources, including internal stakeholders, marketing teams, or creative agencies.
After generating ideas, it's time to consider the cost. This involves deciding how much to spend on the production of the video. The cost will determine the video's quality and complexity, and it's essential to plan it carefully to avoid overspending.
Hire Corporate Video Production Agencies
Hiring a professional, a corporate video editing company that can help bring your vision to life. It's important to research and select a video production company or editor that understands the company's goals and target audience.
Plan and Create Outline
The stage ends with a detailed plan and outline of the video, including the script, storyboards, and shot list. The outline serves as a blueprint for the entire video editing process, ensuring everyone is on the same page, and the project runs smoothly.
Stage 2: Production
The production stage is where the actual filming takes place. Here are the key steps involved in this stage:
Production Process Management
This step involves coordinating all aspects of the video production process, such as setting up the filming location, organizing equipment, hiring crew members, and ensuring everything run smoothly. This is a critical aspect of the production stage as it ensures that the shoot stays on schedule and within budget.
Execution of Plan
The video is filmed according to the plan and outlines created in the pre-production stage. This includes capturing footage of interviews, B-roll shots, and any other necessary footage to bring the story to life.
Stage 3: Post-Production
This stage is where the raw footage is edited and transformed into a final product. Here are the key steps involved in this stage:
Publish Edited Video
Once the corporate video editing gets completed, you'll render the final video file and make it available for viewing on the intended platform, such as a website or social media. You should upload the video with appropriate titles, tags, and descriptions to ensure the target audience can easily find it.
After the video has been published, the final step is the promotion period. This involves actively promoting the video to the target audience through various marketing channels, such as social media, email marketing, video marketing, or paid video ad. The goal of the promotion period is to maximize the video's reach and engagement, ensuring that it effectively communicates the intended message and drives business goals.
How to Plan the Best Corporate Video?
#1 Developing a Plan
The first step in planning the best video is to develop a comprehensive plan. This includes determining the purpose of the video, identifying the target audience, and deciding on the message you want to convey.
Establishing a timeline, budget, and distribution strategy for the video is essential. This plan will serve as a blueprint for the rest of the corporate video editing and creation process.
Here’s how you make the most of your content strategy:
#2 Script Writing
Once you have developed a plan, it's time to write a script. A good script is critical to the success of the corporate video. It should be engaging, concise, and easy to understand. Additionally, the script should align with your company's brand and values. Working with an experienced scriptwriter is advisable to create a script that effectively conveys your message.
#3 Video Casting and Filming
The third step is to cast and film the video. This involves hiring actors or employees to be featured in the video and determining the appropriate location and props for filming. It's important to ensure that the video is shot in high definition and that the sound quality is excellent. This step also involves obtaining the necessary permits and permissions for filming in specific locations.
#4 Post-Video Editing
After filming is complete, it's time for corporate video editing. This involves reviewing the footage, selecting the best shots, and editing the video to convey your message effectively. Consider adding animations, text, and music to make the video more engaging. It's important to ensure that the final corporate video editing makes the video of high quality and meets the specifications required for the distribution channels.
#5 Do's and Don'ts
When planning a corporate video, there are some essential dos and don'ts to remember. Create a video that aligns with your company's brand and values, engages your target audience, and tells a compelling story. Don't create a video that is too long, boring, or off-brand. Also, avoid jargon, inappropriate humor, or sensitive topics that may offend your audience.
What Do You Need for Corporate Video Production?
High-quality videos are made with careful planning and execution. It helps ensure that the final product meets the desired standards. To achieve this, several key requirements must be in place.
Here is a brief overview of the things you need for successful corporate videos:
Professional Camera Crew
A professional camera crew is essential to capture high-quality video footage. The crew should include a director of photography, camera operators, lighting technicians, and other support staff.
Studios and Sets
A studio or a suitable location that matches the theme and message of the video is required. The set should also be designed to create a suitable background and atmosphere that complements the video's message.
Music and Audio Team
Music and sound are crucial elements of any video. It is essential to have a professional audio team that can create and integrate high-quality sound and music tracks into the video.
Producer or Agency
Hiring a producer or a production agency can help with project management, coordination, and implementation. A producer can help ensure that the project meets the desired standards and that all necessary elements are in place. At Maekersuite, we can help you with all your video production needs.
This includes the equipment, software, and tools required for video production, such as cameras, video editing software, and other necessary technical tools. If you’re short on technical resources, hiring an agency like ours makes the most sense.
The key to a successful corporate video is to tell a compelling story, use high-quality equipment, and work with a team of experts who understand your vision and goals. Investing in the right resources and working with experienced professionals can create a video that showcases your brand and leaves a lasting impression on your viewers.
We hope that this guide has been helpful to you in understanding the video production process for corporates. If you'd like to learn more, explore our website for other related articles and resources on video production.
At Maekersuite, we are passionate about helping businesses of all sizes create high-quality corporate videos that meet their unique needs and goals. Contact us today to learn more about our video production services and how we can help you tell your brand's story through the power of video.