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23 Brilliant Explainer Video Examples (2023)

23 Brilliant Explainer Video Examples (2023)

Reviews of 23 brilliant explainer video examples from the likes of Google, Airbnb, Spotify, Slack, and more.
What we'll cover

Explainer videos are short marketing videos that are specifically designed to convey a message in the most concise and engaging way possible. They are widely used in video marketing to promote business products or services and can be extremely inspirational and effective.

If you are looking for the best explainer videos to get inspired for your product's marketing campaigns, you are in the right place. 

As the leading end-to-end video creation app, we spend a lot of time analysing what makes a good explainer video. In this post, we are going to discuss explainer videos, why they are so inspirational, and which are the best examples of these marketing videos.

Table of Contents

What Makes an Awesome Explainer Video?

Explainer videos come with a plethora of benefits in creating effective ads and campaigns in addition to promoting a brand, its values, and its goals. These videos are getting more and more popular as even giant companies such as Google and Microsoft use them for their marketing approaches. 

Animated explainer videos can help educate the users, sell a product, and send a powerful message that inspires people to do something. Although these videos are short, they are extremely effective and can boost a company’s sales and conversions. 

If you tend to create an explainer video, you should mentally design your objective, your story, and a Call to Action (CTA) strategy.

Your objective defines your goals and purposes in creating an explainer video, and your story helps the characters in your video address the problem and offer a solution. At the end of the videos, a CTA can provoke users to do something after watching your video. 

What is the Basic Structure of an Explainer Video?

Depending on your goals and marketing strategies, your explainer video can have different structural sections. Generally speaking, the best explainer videos cover the following:

  • The Problem – Specify the main problem and talk about the users’ pain points. 
  • The Solution – Provide the users with a clear solution.
  • How it Works – Describe your product simply or explain your service briefly.
  • Value Proposition – Talk about the benefits vividly. 
  • CTA – Use a simple and intuitive call to action so your audience knows what to do next. 

Most explainer videos are designed to be around 2 minutes or less than a minute. They're short and meant to keep the viewers' attention all the way through to the call to action at the end. The optimum length of an explainer video is between 60 and 90 seconds.

Why Are Explainer Videos So Effective?

A video marketing report published in 2022 shows that 76% of users believe that a product or service explainer video can help them make a buying decision. Here are some benefits of explainer videos to prove this report: 

  • Engagement of the Audience: Short explainer videos can attract your target audience and keep them interested until the end. 
  • Easy-to-Understand Ideas: The best explainer videos can simplify complicated ideas easily. You'll find that a fun video or really good animated video can help distill complex information.
  • Boost Conversions: People like dynamic, visual content and are more prone to purchase a product after watching video content about it. 
  • Continuously Shared: Explainer videos are engaging and have a high chance of being shared on social media. 
  • High ROI: A single professionally designed explainer video can lead to high ROI.
  • Strategic Use Cases: Explainer videos can be created for all stages of the marketing funnel. 

Best Explainer Videos for 2023

Now that you understand the benefits of explainer videos and why they are so effective, let’s review some of the best explainer videos. 


Maekersuite is our end-to-end video creation application that helps you write your scripts and record yourself using our teleprompter app.

This explainer video has been designed to have an ideal length. At first, the video describes the issue of recording videos with high self-confidence. Then, it immediately offers Maekersuite as the best solution for the problem and discusses the features of the platform in a quick and concise way. 

Visual elements, sound effects, and animation really make this a fun video that's memorable. The video includes a cast that resembles Maekersuite's target audience and potential customers so that the viewer can really resonate with the actors.


Slack has been designed to let you manage your entire team's communication in one place. You can be in touch with an unlimited number of your team members on the platform. This explainer video discusses how Slack changes the way team members can communicate, along with several other benefits of the service. Like Maekersuite, they use a mix of animation and live-action video. The video is short and to the point and has a mix of characters throughout the video that potential customers can resonate with.


We all know about Spotify already. This short animated explainer video of the company explains how Spotify can change the way you listen to music. The video has been designed in an illustrative form, making it very intuitive to understand. The majority of the video is animation with limited live video, which makes it pretty audience agnostic.


Microsoft has used this beautifully designed animated explainer video (to be fair they do have the budget). This video uses visual elements and high-end animation to explain how they have redesigned and aligned mobile experiences across their Microsoft 365 service and applications. All the icons and application pages have been brought to life beautifully, and the video is just below 2 minutes for maximum efficiency. 


Vervoe helps you hire the best candidate according to their performance, assessing all of them with professional skill assessments.

This product explainer video uses humour to show how a company hired someone who was not a good fit for the job and then used Vervoe to replace them with a better candidate. 

It's an everyday life example people can totally resonate with! This a great video example of how to captivate the viewer's attention.

Reminds us a bit of how dollar shave club used humour to create something memorable.


GoDaddy is an American Internet domain registrar and web hosting company. In this short explainer video, characters explain how a small business such as Swole Panda can use the GoDaddy domain name and website to grow its business online. 


While simple, this is one of the best-animated explainer videos. In this explainer video, PayPal simply shows the process of signing up and using the service.

In just around a minute, the video shows how people can use the service to start shopping, and it does it in the simplest way possible. 

Apple’s Carbon Neutral

Apple is already carbon neutral. The company aims to make every single product it produces around the world to be carbon neutral by 2030.

This explainer video is very short and all the visual elements in the video move forward in a flash so you will have to stare at the video until the end. 

Unroll Me

Unroll Me is an online tool that shows you a list of all your email subscriptions so you can unsubscribe from them if you want. This 60-minute-long explainer video shows how easy it is to use the tool to do so. They show the problem at the beginning of the video and head to the solution, which is their service, immediately.


In this explainer video, Airbnb has created a wonderful handmade world where you can stay everywhere and make it your home.

This is one of the best-animated explainer video examples. I mean the VR and animated elements are stunning and keep the audience watching as you go through a surreal world.

Google Pixel

Google used this explainer video to introduce their Google Pixel 6 phone simply. This short video explains that Google’s new phone can adapt to your needs over time by listening to you. 

Dollar Shave Club

Dollar Shave Club produces strong razors and grooming products for just a few bucks. In their video, the founder of the company explains in a fun way why their razors are much better than expensive razors on the market. 

This is probably one of the most famous product explainer videos out there. It went viral, especially because the actor is the founder is absolutely hilarious.

On the Monday platform, users can start building a perfect system for their team collaboration in just a minute. Their short explainer video shows how you can use the platform to connect with teammates, assign tasks to them, and collaborate effectively. 

Collaboration Squared

Collaboration Squared is a revolutionary NYC tech startup that focuses on solving the problem of attendance levels for remote event conference calls. In this video, animated characters and meaningful graphics are used along with polished narratives to show how the startup can help you. 

Crazy Egg

Most marketers are familiar with Crazy Egg. This animated explainer video talks about the heat map tool that tells you why your visitors are not converting into customers. 

Old Spice

Old Spice is an American company that produces male grooming products such as deodorants, aftershaves, and more. This explainer video tries to promote their body wash that can help you smell like a romantic millionaire jet fighter pilot. 


Kantega is a Norwegian software corporation that develops bespoke software based on Java and lightweight application frameworks. This funny explainer video effectively shows the power of UX for designers, though it is considered a rather long video. 


Figma has used this explainer video to show how their collaborative web application can be used for interface design, wireframe, or prototype. This colorfully designed video explains what Figma is as simply as possible. 


Icelandverse is a professional service that lets users discover Iceland’s breathtaking surroundings and unlimited landscapers in real life, without the need for a funny-looking VR headset. The man in the video talks about the features of the service in a fun, yet effective way. 


TEDx is an international community that uses locally-driven ideas in TED-style events to elevate them globally. The characters in this short animated explainer video have been designed to convey the message that TED has made sharing ideas over the Internet a breeze. 


This explainer video starts by talking about how it is difficult to dissolve CBD in various forms and shapes. Then, it offers the Dissolve solution which is offered in the shape of a simple, unflavored powder you can easily dissolve in water or any other type of drink. 


In this short 2D animated explainer video, Headspace does a great job helping users understand how the app works. It is full of adorable characters, attracting viewers to watch the video until the end. Headspace is an English-American online company specializing in meditation. 

Snappy Kraken

This rather long explainer video emphasizes what Snappy Kraken is and how it helps financial professionals. Snappy Kraken provides software for financial professionals to personalize, automate, and track marketing campaigns and businesses. 

Final Thoughts

It is needless to say explainer videos can present the high value of a brand in a quick way. It should certainly be a part of your marketing strategy to use these videos to promote your services. 

You can try to make your explainer video’s messaging stimulate emotions and make viewers think. This forces them to take action, which leads to increased conversions. Additionally, you can learn tactics from different types of propaganda ads and use them in your explainer video for maximum efficiency. 

If you like to know more about Maekersuite’s services and applications, make sure to visit our website today.

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