101 Exceptional Youtube Video Ideas

Discover 101 creative and unique Youtube video ideas to help you stand out and grow your channel. From vlogs to tutorials, we've got you covered.

What we'll cover

YouTube is the internet's darling, attracting billions of users every day.

Some 271,330 hours of video content is being uploaded every 24hr on average. That’s roughly 30 calendar years' worth of YouTube binges.

The kicker? Viewers are still looking for more.

From vlogs and tutorials to music videos and comedy skits, the possibilities are endless for creating content on YouTube.

However, the problem with YouTube is that it can take time to find good YouTube content ideas. The options seem endless, holding many people back from creating quality videos.

As the leading video idea generator, we spent a lot of time analysing YouTube video content to figure out what really works.

In this blog, we'll share top YouTube video ideas to help you grow your channel.

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What we'll cover

Why do you need to be on Youtube?

YouTube is a powerful tool for aspiring content creators as it allows them to reach a global audience and connect with like-minded individuals. Being a YouTube creator can help you grow your personal brand, increase visibility, and even monetize your content.

According to Globalresearch, YouTube is the second largest search engine in the world after Google, which means that the platform has a vast audience that can potentially discover your content.

YouTube provides various tools and features to help creators grow their channels, such as analytics, optimization tips, and community-building options.

YouTube offers monetization options such as ads, sponsorships, and merchandise sales that can help creators earn money from their content. This can be especially beneficial for creators just starting out, as it can help them turn their passion into a career.

Lastly, YouTube allows content creators to diversify their income streams. Creators can leverage their audience to sell products, services, or merchandise and offer paid subscriptions and memberships.

Youtube Video Content Strategy

When creating a video content strategy, it's important to ask yourself the following 4 questions to ensure that your content will be effective:

#1 Who are you talking to?

Understanding your target audience is crucial in determining the type of content that will resonate with them. Knowing your audience's age, gender, interests, and pain points can help you create content that addresses their specific needs and concerns.

#2 What are others doing?

Doing a competitor analysis is important as it allows you to assess what works and is outside your niche. You can learn from your competitors' successes and failures and adapt your strategy accordingly.

#3 What are popular topics in your niche?

Investigating what the market is watching and adapting video topics around it can help you stay current and relevant. Utilize YouTube's keyword research tools and Google Trends to discover what your audience is searching for.

#4 Are you searchable?

Optimizing your video for search is crucial to ensure that your channel and videos are findable. Use keywords in your video title, description, and tags to increase your chances of appearing in search results.

Beginner YouTube Video Ideas

#1 Introduce yourself

In this video, you can introduce yourself to your audience, talk about your interests, and give a brief overview of the content they can expect from your channel. Self introduction video is a great way to establish a personal connection with your viewers.

Tell them what kind of content they can expect from you regularly or why they should subscribe to your channel instead of just watching this video.

Here's a great example of a unique "Introduce Yourself" YouTube video idea:

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#2 Introduce your Company or Organization

This video can be a great way to give an overview of your company or organization to potential customers or clients. You can include information about your mission, values, products or services, and team members. Showcase your facilities, equipment, and processes to give a glimpse of your operations and the level of expertise you bring to the table.

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#3 Random Facts About Me

Create a fun video to introduce yourself and share interesting facts or information about yourself with your audience. You can share things like your hobbies, favourite books or movies, what you do for fun, or any unique talents or skills you have.

This video can build a personal connection with your audience and make them feel like they know you better.

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#4 Behind the Scenes

Show people what it's like behind the scenes at your business, from employees' desks to storage areas and other hidden gems. This type of content can humanize your brand and connect people with the people behind it.

Watch this video of a working professional's morning routine, which offers a glimpse into their life beyond their regular 9-5 job.

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#5 Meet the Team

This is an excellent way to introduce your viewers to your team and give them an idea of who they're dealing with. It's also a great way to highlight different aspects of your company culture, such as what it's like working in your office or how much fun the team has together outside of work.

#6 Do a video challenge

For challenge videos, show yourself taking on a specific challenge or completing a task relevant to your business or personal brand. Pick a topic, set a challenge (like "dress up as your favourite animal"), and have your friends compete!

The challenge videos can showcase your skills, creativity, and determination as you complete the challenge.

#7 Transformation Video

Transformations show a person before and after an experience or event, such as weight loss or a new haircut. People love seeing the before and after photos because they want to know what was done differently to achieve such a drastic change.

If you're looking for inspiration, check out this transformation video from Xeela Fitness:

#8 Introduce Family and Friends

For your first YouTube video, it's best to try something simple and fun. Try a video introducing some people you know and love, like a friend or family member. Or, if you're doing a vlog-style video, talk about what you'll be making for dinner or your dog's name. Here's a simple family introduction video:

#9 A day in the Life

A day in the life video gives viewers an inside look at your daily routine and how you live your life.

The key to making this type of video successful is to ensure it's relatable — show viewers that you're just like them. Show them what you do when you get up in the morning, what you eat for breakfast, how you commute to work, etc.

#10 Video Tour

A video tour of your home, office, or city can be a great way to get your viewers involved and engaged with your channel. It's also a great way to practice talking on camera and showing off your personality.

You can also use this opportunity to show off the things you love about where you live or work, like local attractions or hidden gems that others may need to learn about.

Educational or How-to Video Ideas

#11 DIY Video

Have you ever seen a how-to video and thought, "That looks easy enough?" That's what DIY videos are all about. They show people how to do tasks they've never done before or know little about. If you're handy around the house, this video may be right up your alley. Here are some examples:

How to make a pizza from scratch
How to make a perfect cup of coffee at home
How to build a deck on your house

Here's how Quantum Tech HD shared backyard DIY ideas:

https://www.youtube.com/shorts/QMtBgtqDJ2g

#12 Product Tutorial

A product tutorial is a great way to show how your product works. This can be done by talking or showing something on the screen.

Product tutorial videos can help potential customers understand what they should expect from your product, its features, and how they can use it.

#13 Infographic Video

An infographic video is a video that takes data and visualizes it in an easy-to-understand format. The goal is to present complex ideas in a simple way so that viewers can quickly grasp what you're talking about.

Bitable created an excellent infographic video that you can follow for inspiration:

#14 Whiteboard Video

A whiteboard video is an educational video that explains a process or idea using a series of drawings and words.

Whiteboard videos are very popular on YouTube because they are easy to produce and can be used for numerous purposes.

Get a whiteboard and produce a video series that explains a complicated subject, using relatable examples and elements.

#15 Q&A

Q&A videos are an effective way to provide practical information and address the common concerns of viewers. You can create fun videos through Q&A on any topic, ranging from how to create an infographic or how to cook an egg.

To ensure that your Q&A video is helpful, it's important to answer questions that viewers have.

#16 Bust Some Myths

The internet is a great place to find information if you're a content creator. But sometimes, there are some myths and misconceptions that people believe.

In this case, busting myths can be an excellent idea for your next YouTube video. Why? Because it can help educate your audience and help them learn more about their favorite subject.

#17 Interview Experts and Professional

If you have the knowledge to share, this is an ideal way to do so. If you don't know, that's fine too. Just interview someone who does.

You can interview experts in your field or industry, but you can also try interviewing someone successful at something different than your own business.

Take inspiration from Janice Sequeira's first YouTube video interview with social media stars:

#18 Public Service Announcements

Public Service Announcement (PSA) videos are a great way to communicate your message and make a difference. A PSA video can inform, educate and motivate people to take action. It's a quick and easy way to get your message out there.

#19 Explainer Video

Explainer videos can be a great tool to help you explain your business, product, or service to your audience.

The most popular use of explainer videos is to introduce new products or services to an audience. But explainer videos are also helpful in explaining more complex concepts such as a company's mission, vision, and values.

#20 Beginners Guide

The Beginner's Guide is a great way to effectively introduce a new product, service, or even an idea. This type of video aims to help viewers get started with whatever you offer.

This type of content is easy for viewers to find and watch, and it's also what Google wants to see.

Review Video Ideas

#21 Product Reviews

Product review videos are one of the most popular videos on YouTube, and it's easy to see why. People want to know what they're buying before they buy it, especially if they're spending a lot of money.

A 2021 study by PowerReviews found that almost all online shoppers (99.9%) read product reviews before making a purchase.

Aysha Harun reviews makeup products, and her videos are fun to watch. Here's an example:

#22 Movie Reviews

Reviewing movies is a great way to earn money on YouTube. If you're into movies, then this is a perfect opportunity. You can write reviews of your favorite movies that have recently been re-released.

You must understand what makes a movie good or bad and how to convey your thoughts and opinions effectively. Here’s how Jaby Koay does movie reviews:

#23 Book Reviews

Book review videos are a critique of a book that includes the main points of the story, the author's writing style, and any other information that may be relevant to the reader.

Book review videos give people insight into what they might expect if they decide to read the book themselves.

#24 Game Reviews

Create honest review videos highlighting the game's pros and cons. This allows you to express your true feelings about the game, making it more authentic and compelling for viewers.

If you like a game, talk about how much fun it is, why you think other people will enjoy playing it, and what makes it stand out from other games. You can also create gameplay videos.

#25 Gadget Reviews

If you're a tech geek or a gamer, you may be interested in making YouTube videos that review gadgets and gaming hardware. You can make money off these videos by partnering with the companies that make the devices you review, and they'll pay you for each video.

#26 Service Reviews

You can review various services such as phone repair, house repair, car services, etc. Provide an in-depth analysis of the quality of service, pricing, customer service, and overall experience. This will help viewers make informed decisions when choosing a service provider.

#27 Other YouTube Videos Reviews

If you've been following a particular creator for a while, it can be fun to write a review about their latest video. You can also do this for creators who inspire you in some way, even if you don't know them personally.

#28 Music Reviews

If you like music, reviewing music videos is an easy way to get started on YouTube. Just make sure your review will appeal to both fans and casual viewers of the video so they'll subscribe to see future content from you.

#29 Performance Reviews

You're in for a treat! In this video, your audience can witness some amazing performances, whether a dance performance or an instrument performance.

Through performance review videos, your audience can see the talents of various artists as they showcase their skills and give them their all on stage. Whatever the performance type, you can create a good review video around it.

#30 Testimonials

Testimonials can be compelling when used correctly. Make sure you ask specific questions to elicit particular responses and get permission from the people giving the testimonial before posting it online.

Funny Video Ideas

#31 Bloopers Reel

A blooper reel is a collection of outtakes from a production. A blooper can be anything from a situation that makes people laugh to an accident or mistake in an actor's performance.

Search through old news footage and gather lighthearted bloopers to create a compilation video that is entertaining yet respectful to all individuals involved.

#32 Prank Video

A prank video can be as simple as someone jumping out at you, someone falling on the floor, or something more elaborate like this guy who dressed up as an old lady and scared his friends.

Prank videos are easy to make and require little to no budget. If you want to create content that will engage your audience, try making prank videos!

See this ghost prank video:

#33 Parody

A parody video copies the style of another video or movie. The parody video is meant to be humorous, making fun of the original work.

A parody can be done about any subject, such as politics, sports, or music. It's usually easiest to parody a song or a movie because you don't have to create an entire story from scratch.

Bart Baker hilariously recreated this famous song for a parody video:

#34 Reaction Video

If you're looking for a fun and engaging way to get people hooked, look no further than reaction videos.

When you create reaction videos, make sure it's authentic. This will help ensure that viewers see themselves in your video and relate to it more.

American people reacted to how Americans think in this reaction video:

#35 Funny or Embarrassing Stories

If you have an embarrassing story, you should share it. People love hearing other people's stories of humiliation, especially funny ones.

If you have an embarrassing story that happened in the past or one that happened recently, give it a try and see how many views you can get from it.

When Alice tried it, the video got a lot of attention:

https://www.youtube.com/shorts/DI26KeXkGts

#36 Cute Baby Videos

Babies are the cutest things in the world! They can be funny and cute at the same time, and people love to watch them grow up. Here are some ideas for cute baby videos: Baby dancing to music, Babies saying "hello" or Baby taking its first steps.

#37 Magic Tricks

If you have a talent for magic, you can create a video to showcase your skills. From a coin trick to a card trick, the possibilities are endless.

You can create magic tricks using ordinary household items and then film yourself performing them.

#38 Singing/Lip Sync

If you have a good voice, you can create singing videos on some popular songs, or if not, you can try lip-syncing to your favorite music video.

You could have your team members sing along to their favorite songs and then post them on YouTube as videos.

#39 Scripted Comical Skits

You can write your material or look for inspiration from other comedy videos that you like. Many of YouTube's most popular videos gained popularity due to their ability to make viewers laugh and share.

The same thing goes for you. If you're funny enough, many will watch your video and give it a thumbs-up!

#40 Play a Game

The most popular types of games for YouTube include card games, board games, and video games. But any game that requires someone to perform a task can be turned into a YouTube video.

For example, you could make how to videos on playing chess or checkers or completing a crossword puzzle in less than five minutes.

Technology and Software Video Ideas

#41 Tech updates

Any new tech is exciting and even more exciting when it's something you can use to help your business. If you want to update your audience on the latest tech developments, explain what they are and how they can benefit them.

#42 Explainer Videos

Explainer YouTube videos in tech/software are instructional or informative videos that explain how a particular technology or software works.

These videos aim to educate and inform viewers about a product or service's features, functions, and benefits in a simple and engaging manner.

#43 Gadget Test Videos

Evaluate and review electronic devices such as smartphones, laptops, cameras, and other consumer electronics.

Provide the viewer with an in-depth look at the device's design, build quality, performance, and features, and offer a comparison with similar products in the market. The goal is to help the viewer make an informed decision when buying the product.

#44 Show Your Setup

If you have a unique setup or workspace, show it off! This can be especially helpful if you have a lot of equipment that others may need access to, like a camera slider, green screen, or other specialized tools.

Creating a video showing off your unique setup will make your viewers feel like they're getting an inside look into your creative process.

#45 Cheat Sheets and Hacks

If your product or service is difficult to use, consider creating a cheat sheet that simplifies and makes it more accessible.

A cheat sheet or hack can be as simple as a list of tips and tricks you've compiled from your own experience or user feedback or as complex as full-blown step-by-step tutorials.

#46 New Inventions

Inventions and new technology, like 3D printing and artificial intelligence, are often the subject of popular video content. The idea is to share your perspective on how this technology will impact the world.

For example: "Apple's New iPhone" or "The Future of 5G."

#47 Showcase Budget-Friendly Options

For every costly option, there's a budget-friendly alternative available. Create videos around the options available, show what features and benefits they offer, and any drawbacks or limitations of the product.

#48 Share your Tech Wishlist

Create a video where you share your wishlist for all the cool gadgets you'd love to get for Christmas. You could include items from Amazon, Best Buy, and other retailers, but also consider sharing some more unique suggestions.

#49 Make a video on the tech you use everyday

You can make a video about the technology you use in your life daily, for example, your smartphone, laptop, or computer. You can talk about how you use this technology and why it is important.

#50 Create Tech Timelines

Tech timelines are a fun way to engage your audience and provide them with useful information. You can create a timeline that focuses on a specific company or product or a timeline that shows how technology has changed over time.

Health, Beauty, and Wellness Video Ideas

#51 Health and Fitness Q&A

Do they want to know how to get abs? What's the best leg workout? How do I stay motivated? You can answer these questions in an episode of your self-help show.

#52 Workout Routine Videos

Let your followers see what it looks like to complete an exercise routine. Share videos of yourself going through each move with detailed explanations of how to do them properly and safely. Create clips doing different exercises so viewers can see how it's done from multiple angles.

#53 Tell your fitness story

Your fitness journey doesn't have to be about quick results or even weight loss — it's about the everyday effort that goes into making healthy choices for yourself and your family.

#54 Test Fitness Challenges

Instead of using a traditional workout video, why not try something different? Instead of showing a workout routine, you can show how to videos on completing a fitness challenge like the plank challenge, the burpee challenge, or even the squat challenge.

#55 Healthy Habit Tips

Healthy habit tips are great for sharing ways to improve diet, such as eating breakfast every day or cooking more meals at home instead of dining out.

You can also show how to make healthy swaps in common recipes, like replacing butter with coconut or olive oil.

#56 5-min Quick Workout Routines

Looking for a great workout routine? You can show them in less than five minutes by sharing an easy workout routine that doesn't require equipment. You can even teach them to do a few simple pushups or pullups if they need more time.

#57 Share Guilt-free Snack Recipes

Create a series of videos showing how to make healthy snacks like fruit smoothies or baked goods without sugar or flour — these videos tend to click well with viewers who want something quick and easy without sacrificing taste.

#58 Discuss Healthy Food Options

People want to eat healthy food but only sometimes know where to get it or what options are available. You can help them by posting videos that show them healthy alternatives to tasty food and how they can create the dish at home.

#59 Review Fitness Gadgets

The fitness tracker market is growing at a great CAGR of 15.4% and with a market size of billions of dollars.

There are a lot of fitness gadgets out there — from workout clothes and shoes to apps that track your progress —but not all of them are worth the money. So, help people choose the best.

#60 Fitness Motivation Videos

Fitness motivation videos are a great way to get people excited about fitness. They can be an excellent way to motivate people just starting their fitness journey. The best fitness motivation videos are positive and inspiring.

Sports Video Ideas

#61 Game Commentary

A great way to engage viewers is by providing them with commentary during live events. This is especially true if you want to talk about specific plays or highlight certain players' performances during games.

#62 Match Analysis

Helps fans understand why a team won or lost a particular match. You can break down every aspect of a match from start to finish. Talk about what happened at each time and how things went wrong or right for each team.

#63 News-Based Videos

Sports fans always look for news about their favorite teams, players, and leagues. If you can create videos that report on such topics, you could build a following among fans of your team.

#64 Throwback Videos

Some sports fans enjoy watching videos from the past — especially if they feature great plays or historical moments from games against rival teams or players. If you have access to old game footage, try creating throwback videos for your audience.

#65 Sports Workout Routines

Sports workout routines are popular with athletes and those who want to get in shape. There's something for everyone, from football training and basketball workouts to football drills.

#66 Best of/Top 5 Videos

Best of/Top 5 videos will help people find their favorite athletes or teams on YouTube. It's important that you include clips from the most exciting games and matches so that people will want to watch them again and again!

#67 Cover Legendary Rivalries in sports

If there is any rivalry between two teams that have been around for years, you should definitely make a video about it! This will allow you to show off your knowledge of the sport and get into some interesting analysis with your viewers.

#68 Share Speeches of your Favorite Player

If you love watching a particular sports player, you can create a video where you share the speeches and quotes from that player. This will make people remember the speech and make them come back to your channel repeatedly to watch other videos.

#69 Live Updates

If there is any live match going on, then you can give live updates about that match to your subscribers through your youtube channel. Live updates can be extremely useful for people who want to stay up-to-date with what's happening in their favorite sports events.

#70 Behind the scenes footage

Behind the scenes footage is a great way to get your audience to relate to your favorite sports figure. Get them talking, laughing and crying with you as they share their thoughts on the game, their team and their life.

Business and Finance Video Ideas

#71 Market update Live-stream

Keep your viewers updated on the latest financial news. You can do this by live streaming the news or simply providing updates to the latest stories and explaining their importance.

‍https://www.youtube.com/live/CItHOgUo9Y0?feature=share

#72 In-depth Video on Financial Concepts

Video is a great way to explain financial concepts. Many people are intimidated by the stock market and other financial products, but if you make a video that explains things in layman's terms, you can reach those people.

#73 Share Tricks and Hacks to succeed at investing

Many people invest money but then lose it because they don't know how to manage their portfolio or choose good investments. You can share tricks and hacks that will help people become better investors.

#74 Vlog about your life as banker or stock trader

Make a show about your life as a banker or stock trader. If you work in finance, there's a good chance you'll have interesting stories to tell.

You can also talk about what you learned from your day job. This kind of show will be perfect if you want to share your expertise with others who want to learn more about the industry.

#75 Share recommendations on the best financial products

What's your favorite mutual fund? What about your favorite bank account or credit card? Let your audience know what you think about different financial products and why you like them.

It's good for you and your audience because they learn more about what's available and how to make smart decisions about their money.

#76 Talk about your brand story

How did your business start? What's your history? What's your mission? Why do you exist? Share this story with your audience through a video, which will help them connect with you on a deeper level.

#77 History of things

The idea behind this category is to share information about things that have changed our lives, not just products and services.

Some of these videos can be as simple as talking about the history of a product or service, while others may be more complex what-if scenarios that explore how something could change the world.

#78 Showcase Company Culture

People want to feel like they know who they're buying from, so showing them real people behind the scenes can make all the difference. Share your favorite office traditions, or get employees talking about what they do on a daily basis.

#79 Share marketing tips

There are plenty of marketing tips, but not all of them will work for every business. Share some of your most successful strategies with your audience so they can learn from your past mistakes and successes.

#80 Share key ideas from books

There are a lot of great books out there, but many of them can be very long and hard to read. YouTube videos make it easier to digest the key ideas from these books.

If you've read a book that changed your perspective on business and finance, share one important idea with your audience.

Are You Ready to Create Your Next Youtube Video?

YouTube provides endless opportunities for creators to share their passions, promote their businesses, or entertain their audience.

With the 101 exceptional YouTube video ideas shared in this article, you should now have an idea of the type of content you want to produce and the direction you want to take with your channel.

The options are endless, from educational videos to vlogs, product reviews, and challenges. Remember that the most important thing is to always stay true to yourself and your audience and to produce content that you're passionate about.

And don't forget, Maekersuite is here to help you grow your channel, so check out our other resources for tips on growing your channel and improving your content. With these tools, you're now ready to create your next YouTube video and start building your online community.

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