When dealing with new hires, first impressions are everything. Did you know that 20% of employee turnovers occur within the first 45 days of a job? And that it costs 33% of their yearly salary to replace them? On the flip side, a well-onboarded employee is 69% more likely to stay with you for 3 years.
What does this mean? It means that ensuring your new employees have a great onboarding experience really pays off. In terms of the pandemic, it’s now even more important to have a robust onboarding process as it must be conducted in a remote setting.
Effective onboarding achieves two main goals. Firstly, it brings the new hire up to speed, with how their role works from day one so they can get going. Secondly, it integrates them into the team and gives them a strong sense of your values and mission statement as a company. It’s really important to include this as it encourages loyalty and makes them more likely to stay for longer. As you probably realise, the best outcome is to get these two goals achieved in the shortest possible time frame.
The biggest advantage to using video during a virtual onboarding program is information retention. Video prevents the sort of ‘information overload’ which is all too common when remote onboarding is delivered through big speeches or walls of text. Seriously, it’s so bad that a study by the SAVO Group found that the average employee would forget a massive 65% of material after a 7-day training session. I think you’ll agree that’s definitely an approach to avoid if you want new hires to learn!
Video increases retention greatly because it allows for education ‘on demand’. You can create the videos you need ahead of time and just send them to the new hire, who can view them wherever they are, whenever they want. Also, if they forget something or get stuck, the answer is only a time scrub or a click away. Importantly, this means that you don’t have to be on call to answer questions nearly as much, giving you more time to get on with your own work.
This achieves the first of those two main goals we talked about. Because you can send the video to lots of people, this also allows you to greatly scale up employee onboarding without having to pencil in lots of intro sessions. Perfect!
Video also allows you to spread your culture and values more broadly. Globalisation and technology have fuelled a rise in international or remote teams, and of course, this has been supercharged by COVID-19. But the resulting rise in remote work makes it harder for new employees to really get that much-needed ‘touch and feel’ aspect of starting a new job.
Cultural office norms such as ‘water cooler talk’, office décor, and even office location can tell you a lot about a firm’s values and company culture. Working remotely, all this goes away. But video can vividly demonstrate this atmosphere, enhancing the new hire’s exposure to your values beyond a mere chat whilst they work in their bedroom or kitchen.
Fundamentally, successful onboarding comes from marrying the company’s story to your employees’ experiences. Here at Maekersuite, we are always pushing the idea that your story must come before all else to ensure success. With video onboarding, one of the best ways you can do this is through employee profiles. In addition to the brand story we talked about, your story can help your remote employee create a human connection and invaluable experience of what it would be like to work for your company in ways that text just can’t.
Video content that we always recommend for your remote employees is an introduction or welcome from the Founder. This is perfect as it gives a snapshot of company origins, what drives the company’s culture and value structure.
Now we’ve arrived at the second goal; your new hires will be far more likely to stay on if they can see real people telling their stories and what drives them within the organisation. It’s a perfect way to personalise the onboarding process!
We hope you learned something from this article. If you did, why not check out how to utilise customer video testimonials and video content to increase sales?